Stonly: Landing Page Review
For today’s marketing exercise, I again analyze a company’s landing page (previously I analyzed the landing page for Listle), this time taking a look at Stonly. Stonly, a great resource for creating step-by-step guides that are embedded into different web pages, sets the bar high when it comes to designing an engaging landing page that features effective copy.
Here’s what makes this page so compelling:
It’s Clear and Concise
Right from the get-go, I know exactly what Stonly does – even better, they show how it functions and what it looks like when active without requiring an account or email signup. There is little room for confusion throughout the entire page.
It’s Aesthetically Pleasing
The site features a minimal design that is incredibly popular today – which is perfect so the viewer is focused on the actual product, the step-by-step guide. Limiting the amount of flashy design in addition to choosing a basic but bright color scheme accents the interactive guide, and overall doesn’t distract from the meat of the homepage.
Great Calls to Action
The options to sign up for Stonly are accessible, unmistakable, and most importantly unobtrusive. The ultimate goal of the entire page is obviously to get people to sign up, but it’s true that sometimes less is more. Having an option to sign up at the top, bottom, and navigation bar successfully provides easy access.
Quality Referrals
Establishing credibility is pivotal – if people don’t quickly buy into your message and what you offer, and you’ll miss out on their business. Stonly does a great job of not overwhelming prospective uses with too much information but provides substantial endorsements from reputable sources. The referral itself is only as important as the person/entity it comes from, and Stonly supports their credibility very strongly.
If I were to suggest possible areas of improvement, I think the inclusion of more information about the company and its founders could be a great way to end the landing page. People often prefer when companies are personable and relatable and adding a little backstory could be a good way to begin establishing a community. To their credit, there is some information included on the about page, but not every viewer will get there. I also think including another example of a real, active step-by-step guide on one of the tools/publications listed so the viewer can get a concrete example of what the guide looks like.
Overall, Stonly puts forward a strong first impression for anyone that comes across the company page by combining great design with great copy. After breaking down another high-quality landing page, I will continue to develop a formula for great marketing now that I have a better understanding of what it takes to reach, establish, and maintain an audience.